Common email marketing mistakes 2022
What are the bad email marketing practices to avoid in 2022? Let’s dive in!1. Ignoring potential customers
One of the classic email marketing mistakes is not sending a welcome message.
Customers expect welcome emails from brands; they’re waiting for you to welcome them and give them an idea of what to expect.
So, a warm welcome from you is one of the best things you can do as a business and can leave a lasting impression. A single well-planned welcome can significantly impact a customer’s journey with you.
To start engagement with new or moving customers, you could create a couple of welcome emails to send to your customers at each stage. Once a customer signs up for the email list, your brand is still stuck in their mind, so you want to take advantage of this timing to describe your brand, share discounts, offer freebies
2. Irregularly sending emails
Sending emails without a proper structure and plan is another common email marketing error many businesses make.
If you’ve been wondering, “Why do customers unsubscribe from a mailing list,” this is one of the reasons.
Sending too much and not sending adequate emails both create a lot of trouble. So you want to make an effort to send fewer emails per month, but in a more targeted manner.
3. Failing to make your emails mobile-friendly.
One of the email marketing best practices for 2022 is mobile-friendly emails. This is because people nowadays tend to open emails more on their mobile devices than on their PCs or laptops.
As a result, you want to ensure that your emails look good even when opened on a mobile device. To do this, email businesses should ensure that:
- The text is legible
- CTAs must be visible and clickable
- Use a responsive or fluid layout to cater to all your customers.
4. Lack of clear communication
From the start, you want to communicate to your readers how frequently you will communicate with them. You don’t want to surprise them with weekly emails when they expect daily emails.
You’ll also want to communicate the kind of content you’ll be delivering to your customers. You want to underpromise, so you over-deliver; this will make them trust you more. Tell them upfront what they can anticipate from you in your relationship.
Don’t forget to include what kind of communication platform you’ll be using to communicate with them and the platform they can easily reach you on.
Setting these expectations in advance will increase customer involvement. Additionally, they won’t be as likely to reject communications
5. Sending emails at the wrong time.
There is the worst time to send an email and the best time to send marketing emails.
Sending emails to recipients when they wouldn’t immediately read them increases the likelihood that they won’t be read. Regarding the best time to send marketing emails, there is no set rule.
Utilize your analytics to determine the ideal time. That’s when the majority of your emails are opened throughout the day. You can get your analytics from one of the best automated email marketing software, Zoho CRM.
With Zoho CRM, there is so much you can do regarding marketing. To find out how Zoho would benefit you, you need Zoho CRM consulting services.
6. Bad list-building tactics
Bad list-building tactics are one of the reasons why customers unsubscribe from an email list.
If you want to build a good relationship with your customers, avoid buying, renting, scraping, or adding them to your lists.
People detest unsolicited emails. So the fastest way to get them to unsubscribe is to add them to your list without their consent.
Some companies hoodwink their customers with italicized text at the bottom of forms, which add these unsuspecting customers to their list.
So you want to inform your customers and give them the option to sign up or not for your email list. A little trick is to provide them with an incentive to sign up.
7. Sending them too many emails.
As an email marketer, you want to carefully estimate the times your audience would love to receive an email from you.
One of the best ways to do this is to confirm with your subscribers how often they would like to hear from you. Then you want to separate them into groups and act according to their demands.
Depending on your content, your customers might want to hear from you weekly or twice a week. You don’t want to make the wrong guess so do ask them.
You ensure that your customers are receiving the same valuable email though it might be at different times.
8. Uncertain CTA (call-to-action)
One bad email marketing practice is using uncertain CTAs. A CTA, or call-to-action, is an essential part of any form of communication, and it should be clear and concise. Without a clear CTA, your email will likely be ignored.
An email sent without a compelling CTA does not have any effect. You might write the best emails in which you’ve ultimately sold your brand or service. But if you don’t make it clear to customers what you want them to do, it doesn’t matter.
Do you want them to ask you questions or make payments or enroll in a program? It would be best if you made it clear. Every one of your emails should have a purpose. Make sure your CTA is clear.
